Praxis

Praxis Precision Medicines, is a clinical-stage biopharmaceutical company developing therapies for central nervous system (CNS) disorders, such as epilepsy and movement disorders. As their full-service brand and communications partner, we were entrusted with developing a campaign for their presence at 5 scientific and educational conferences in 2025.

The Client + Brief

We created a strong, visual campaign around astronauts and space to mirror Praxis’ mission to revolutionize epilepsy treatment. Just as astronauts dare to travel to uncharted territory and push the boundaries of human possibility, Praxis dares to go beyond the limits of conventional therapies to discover new frontiers in neuroscience.

The theme ties to their tagline, “Dare for More”, positioning them as pioneers in neuroscience—launching patients beyond the traditional trial-and-error methods of epilepsy treatment towards life-changing solutions. The astronaut embodies both patient courage and scientific innovation, while the vastness of space reflects the boundless potential of their research to transform lives.

Campaign executions included booth design, landing page, interactive presentations, video, web banners, display ads, mailers, posters, pull-up banners and portable charger kiosks.

The Solution
Project Role + Type

Role: Design Lead

Type: Print + Digital Campaign, Booth Design