Old Mother Hubbard Baking Co.
Old Mother Hubbard, a heritage dog treat brand founded in 1926, wanted to strengthen its retail presence and consumer connection. The goals were to drive retail sales, build brand awareness and leverage its long-standing reputation in all-natural pet treats. The creative needed to emphasize both the product’s quality and the emotional bond between pets and their owners.
The Client + BriefWe developed product focused messaging anchored in Old Mother Hubbard’s heritage and their authentic, small-batch, all-natural treats. Point of view lifestyle photography highlighted the love between pets and their owners, while product shots featured the slow-baked, hand-crafted process.
Campaign executions included an in-store shelf talker, social graphics, web banner ads, direct mailer and print advertisement.
The SolutionProject Role + TypeAgency: 360PR+
Role: Design Direction + Design Lead
Type: Print + Digital Ad Campaign, Brand Messaging, Copywriting, Social Graphics
