Audrey’s Pet Pals

Audrey’s Pet Pals is a local pet-sitting service founded by Audrey, a young animal lover dedicated to providing safe, loving, and dependable care for cats and dogs. The goal was to create a professional yet approachable identity and online presence that highlighted her services, built trust with pet parents, and captured the warmth, friendliness, and playfulness at the heart of her offering.

The Client + Brief

We developed a brand identity and website that reflect Audrey’s loyal and caring personality through both design and messaging. The visual system pairs a pastel-inspired palette with playful iconography and patterns. Messaging was shaped to emphasize loyal, friendly and playful values reinforced by clear service descriptions, transparent pricing and heartfelt testimonials. Together, the design and storytelling established Audrey’s Pet Pals as a service that is not only professional but also warm, approachable and loving.

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The Solution

Project Role + Type

Freelance: Jill Arnofsky Design

Role: Creative Direction + Design Lead

Type: Branding, Logo Design, Website

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