Nasoya Kimchi
Nasoya, America’s #1 tofu brand, asked us to help them launch their new authentic, vegan kimchi product line.
The Client + BriefWe designed and produced a landing page and short documentary that provided an informative and playful experience for consumers.
The landing page featured information about their new product line, recipes, the history of kimchi, it’s health benefits and an interactive kimchi game.
The short documentary, “Kimchi Road”, follows chef and restaurateur, Judy Joo, throughout South Korea as she explores the origin, evolution and traditions of making kimchi.
The SolutionProject Role + TypeAgency: 360PR+
Role: Design Direction + Design Lead
Type: Product Launch, Landing Page, Social Graphics, Stop Motion Animation, Long and Short form Video
